Why Wellness Industry Prefers Video Testimonials Over Influencer Marketing
Influencer marketing is coming across as a deceiving tactic. There is an over bombardment of content from influencers and pretty faces. We have so many pretty faces talking about products they have not even used.
Saurav Patnaik
Co-Founder and COO, Anveya Living
What Are The Big Challenges For Personal Care Industry?
The personal care industry faces much competition in the digital era. Here are the most common challenges:
Attracting the right customer
Generating targeted traffic
Capturing quality leads
Retaining customers
The best way to overcome such hurdles is to meet the customer expectation of good user experience.
Genuine videos and legitimate customer videos work far better than influencer based banners. People find customers more legitimate than someone who is a complete sell out.
Saurav Patnaik
Co-Founder and COO, Anveya Living
How Wellness Brands Can Find The Right Solution
More people are moving towards collecting video testimonials and legitimate content from their own customers.
Saurav Patnaik
Co-Founder and COO, Anveya Living Pvt Ltd
Key Outcomes That Will Blow Your Mind
Short videos created by Anveya Living perform much better than scripted ads
At Anveya Living, video testimonials get more conversions as retargeted ads
Anveya Living found out authentic content had a higher reach
In the online domain, people want to see more customers use the product and see the results they have experienced.
Saurav Patnaik
Co-Founder and COO, Anveya Living Pvt Ltd
Why FanVideo Is Right For The Online Service Industry
A powerful story is essential to convey how a product or service can solve problems. It is even more important in the Personal Care Sector as the competition is stiff and customers need something solid to trust the outcome will be positive.
Good video content does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.
