Why Wellness Industry Prefers Video Testimonials Over Influencer Marketing


Influencer marketing is coming across as a deceiving tactic. There is an over bombardment of content from influencers and pretty faces. We have so many pretty faces talking about products they have not even used. 

Saurav Patnaik

Co-Founder and COO, Anveya Living


What Are The Big Challenges For Personal Care Industry?

black smartphone near person

The personal care industry faces much competition in the digital era. Here are the most common challenges:

  • Attracting the right customer
  • Generating targeted traffic
  • Capturing quality leads
  • Retaining customers

The best way to overcome such hurdles is to meet the customer expectation of good user experience.


Genuine videos and legitimate customer videos work far better than influencer based banners. People find customers more legitimate than someone who is a complete sell out.

Saurav Patnaik

Co-Founder and COO, Anveya Living


How Wellness Brands Can Find The Right Solution


More people are moving towards collecting video testimonials and legitimate content from their own customers.

Saurav Patnaik

Co-Founder and COO, Anveya Living Pvt Ltd


Key Outcomes That Will Blow Your Mind

Short videos created by Anveya Living perform much better than scripted ads

At Anveya Living, video testimonials get more conversions as retargeted ads

Anveya Living found out authentic content had a higher reach


In the online domain, people want to see more customers use the product and see the results they have experienced.

Saurav Patnaik

Co-Founder and COO, Anveya Living Pvt Ltd


Why FanVideo Is Right For The Online Service Industry

A powerful story is essential to convey how a product or service can solve problems. It is even more important in the Personal Care Sector as the competition is stiff and customers need something solid to trust the outcome will be positive.

Good video content does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.


Discover All The Features Made Just For You


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