A startup growth mentor, award-winning Chief Marketing Officer, and Product Design advisor, Sachin Uppal is famous in the industry as the “Data-Driven Marketer”.

In 2013, I wrote a marketing brief around People driven content and Shortlisted a few customers of ours, and conducted one on one video interviews with them. Later on, I transformed those interviews into short 15s and 30s videos and ran performance marketing ads using that content. It lead to 3X higher CTRs and our cost of acquisition dropped to half. I continued making such content over a 6 year period and saw massive improvements in our acquisition, conversions, and retention. All such creatives were thoroughly A/B tested to see the statistical significance. In 2021, after I came back from Harvard Business school, I wanted to start up on my own and pass on my learnings through a platform that helps marketers, entrepreneurs, and product managers by helping them create people-driven content in the easiest possible way. And that was the genesis of FanVideo.co. So, instead of waiting for weeks to produce people-driven content, we want to enable a 30-minute production readiness in studio quality, all this from a browser.