Sanket writes the code and looks at the Product & Technology side of things. Sachin helps in Sales, Marketing and Design. Together, we are helping thousands of brands create awesome videos!
Want to know our story? Here's how it began...
Life is about chances... and a chance meeting is what brought us together. We met on LunchClub.com in June 2021... At that time, we were working on our own ideas. Very soon, we realized our passion for the same goal.
We saw value in working together and our complimentary skill sets made it easier to team up. After a few meetings out of co-working spaces, we joined forces and FanVideo was born.
A startup growth mentor, award-winning Chief Marketing Officer, and Product Design advisor, Sachin Uppal is famous in the industry as the “Data-Driven Marketer”.
In 2013, I wrote a marketing brief around People driven content and Shortlisted a few customers of ours, and conducted one on one video interviews with them. Later on, I transformed those interviews into short 15s and 30s videos and ran performance marketing ads using that content. It lead to 3X higher CTRs and our cost of acquisition dropped to half. I continued making such content over a 6 year period and saw massive improvements in our acquisition, conversions, and retention. All such creatives were thoroughly A/B tested to see the statistical significance. In 2021, after I came back from Harvard Business school, I wanted to start up on my own and pass on my learnings through a platform that helps marketers, entrepreneurs, and product managers by helping them create people-driven content in the easiest possible way. And that was the genesis of FanVideo.co. So, instead of waiting for weeks to produce people-driven content, we want to enable a 30-minute production readiness in studio quality, all this from a browser.
In 2013, I helped create a testimonial video campaign that lead to our CTRs going 3X higher and our CPAs halved. All this with people-driven authentic video content. At FanVideo, I am sharing all my learnings to help enterprises generate these benefits and scale Video content production to drive significantly higher ROIs in their marketing efforts.
Co-Founder and CEO
After over 12 years of experience in reputed companies like Samsung, Philips, Policy Bazaar, and Paisa Bazaar, he first founded Paperide and then co-founded FanVideo.co. His deep expertise in multi-media technologies enabled in to create the world's first Android TV for the European markets. At FanVideo, he has created the most advanced browser-based Video recording, editing, and publishing platform.
Paperide was my last venture to solve a problem close to my heart — helping people continue their education. More than 75% people listen to podcasts with an objective of learning, hence, I decided to build a platform that solves the three problems of Discoverability, Learning Experience and Community.
Co-Founder and CPTO