How FMCG Industry Gets 3X Engagement Using Video Testimonials


Solving the customer's problems is the only way to gain trust. See yourself as the consumer and think of your reaction to a product or service. Delve into their need space and understand what is it that makes them buy a product or not buy a product.

Bhavana Mittal

Non-Executive Director, Bert Labs


What Are The Big Challenges For FMCG Industry?

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The Fast-Moving Consumer Goods (FMCG) Sector faces many issues especially amid the changing trends. Here are the most common challenges:

  • Attracting the right customer
  • Generating targeted traffic
  • Capturing quality leads
  • Retaining customers

The best way to overcome such hurdles is to meet the customer expectation of good user experience.


A lot of times consumers themselves do not know what they need. As marketers, we must understand their requirements and provide the right solutions.

Bhavana Mittal

Non-Executive Director, Bert Labs


How The FMCG Industry Can Find The Right Solution


A customer talking about your brand is the biggest thing you can achieve. When people start talking about a product or service without the brand driving conversation, that's the Holy Grail for any business. 

Bhavana Mittal

Non-Executive Director, Bert Labs


Key Outcomes That Will Blow Your Mind

The best way for any brand to reach a customer's heart is through authentic and genuine content

If a customer is happy to talk about a product or service, it is the biggest achievement for a brand

Most people believe in the words of their peers or strangers than celebrities or influencers


Collecting testimonials is far more easier today than it was earlier but sorting out the right kind of testimonials is the challenge. If we have one place like FanVideo to see all the testimonials, analyze them and then share it across social media channels, it would make lives a lot easier. 

Bhavana Mittal

Non-Executive Director, Bert Labs


Why FanVideo Is Right For The FMCG Industry

A powerful story is essential to convey how a product or service can solve problems. It is even more important in the fast-moving consumer industry as the competition is stiff and customers need something solid to trust the outcome will be positive.

Good customer service does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.


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