How FinTech Industry Gets Recent Testimonials For Good SEO Ranking
Video testimonials are a moment of truth or a real experience that has genuinely been experienced by a customer and is coming out to you.
Anuj Bhagia
Head Digital Marketing & Corporate Communications, Policy Bazaar
What Is The Big Challenge For FinTech Industry?
Social media is the primary medium to connect, engage, inform and understand customers. Here are the most common challenges:
Attracting the right customer
Generating targeted traffic
Capturing quality leads
Retaining customers
The best way to overcome such hurdles is to meet the customer expectation of good user experience.
Over a period of time, we at Policy Bazaar have made a significant effort in collecting testimonials, both in video and written format. We request any customer who comes to us to share a testimonial with us.
Anuj Bhagia
Head Digital Marketing & Corporate Communications, Policy Bazaar
How FinTech Brands Can Find The Right Solution
The video testimonials run on our website and Facebook page. A potential customer can go and read multiple feedbacks. On Facebook, we also use the customer testimonials as targeted ads.
Anuj Bhagia
Head Digital Marketing & Corporate Communications, Policy Bazaar
Key Outcomes That Will Blow Your Mind
At Policy Bazaar, authentic and customer-generated content brought faster results than scripted ones
Policy Bazaar got more conversions by sharing user-generated content and building trust through targeted ads
At Policy Bazaar, the marketing team focused on attention-grabbing videos and increased engagement
A user coming and pushing for Policy Bazaar is the biggest advocate because that counts as a genuine experience of a customer and through a testimonial they've shown their faith for the brand.
Anuj Bhagia
Head Digital Marketing & Corporate Communications, Policy Bazaar
Why FanVideo Is Right For The FinTech Industry
A powerful story is essential to convey how a product or service can solve problems. It is even more important in the Financial Technology Industry as the competition is stiff and customers need something solid to trust the outcome will be positive.
Good video content does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.
