Video Testimonials Get 2X Higher CTRs For Education Tech Industry
Storytelling is the best way to like attract people... and apart from that, we've always done a lot of customer testimonials.
Mohd Danish
Performance Marketing Manager, Classplus
What Are The Big Challenges In The Education Industry?
Education models need to reflect the demand for lifelong learning to cope with the technological and social changes. But there are a number of factors that hamper growth:
Poor Conversion Rates
High Acquisition Costs
Cost And Performance Ratio
Demand And Supply Ratios
The best way to overcome such hurdles is to meet the customer expectation of good user experience.
I have been playing with all kinds of content for over six to seven years and for me, customer testimonial works the best online.
Mohd Danish
Performance Marketing Manager, Classplus
How Brands Can Find The Right Solution
We have a branding team and Customer Key Account Manager. So our team contacts customers and asks them to create a video. We then share it across our social media channels.
Mohd Danish
Performance Marketing Manager, Classplus
Key Outcomes That Will Blow Your Mind
At Classplus authentic and customer-generated content brought faster results than scripted ones
Classplus found it easier to get engagement with influencers who were also their customers
At Classplus, the marketing team focused on attention-grabbing videos and increased engagement
Everyone has to be a content generator irrespective of the kind of relationship you've had with the customer till now. You also have to engage with the customer when the customer is passive.
Mohd Danish
Performance Marketing Manager, Classplus
Why FanVideo Is Right For The Education Tech Industry
A powerful story is essential to convey how a product or service can solve problems. It is even more important in the Education Tech Industry as the competition is stiff and it helps reach out to a larger consumer base who can trust your institution.
Good video content does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.
