How D2C Brand Got 2X ROI Through Video Testimonials
What makes Country Delight unique is that we are a D2C brand. We procure the milk, test it, package it and we deliver it to the customer's doorstep ourselves. It is 100% natural. We deliver our promise for all products. That is what appeals to our customers.
Gurinder Pal Singh
Head Of Digital Marketing, Country Delight
What Are The Big Challenges For D2C Brands?
With the rise of digital opportunities, more brands are embracing D2C marketing strategies. Here are the most common challenges:
Product differentiation
Advertising and marketing
Growth challenges
Changing customer habits
To overcome such hurdles, marketers need tools that offer a unified customer view, robust analytics and a strong word-of-mouth.
At Country Delight, we have two people whose primary job is to call up customers and understand why they use our products, what do they like the most about it, what do they not like, what were they using before, why did they switch. The key is to understand our consumers and why they are using our brand.
Gurinder Pal Singh
Head Of Digital Marketing, Country Delight
How D2C Brands Can Find The Right Solution
I first got the inspiration for video testimonials when we devised a strategy for Ultimate Games at Games 24x7. We collected testimonials for Teen Patti where players spoke about their experiences and those videos worked really well for us.
Gurinder Pal Singh
Head Of Digital Marketing, Country Delight
Key Outcomes That Will Blow Your Mind
At Country Delight, authentic user-generated content brought faster results than scripted advertisements
Country Delight got much higher engagement on videos featuring influencers who had used the product
At Country Delight, the marketing team follows the 3-second rule to increase engagement
The number one thing that works for us is genuine content. When a customer, influencer or a star says something about our product, does it look believable or not? That is what we focus on and that is what helps us gain the trust of customers.
Gurinder Pal Singh
Head Of Digital Marketing, Country Delight
Why FanVideo Is Right For D2C Brands
A powerful story is essential to convey how a product or service can solve problems. It is even more important in a Direct-to-Consumer (D2C) model where manufacturers enter the market directly and convince customers themselves instead of depending on a middle-man entity.
Good video content does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.
