How Cryptocurrency Industry Gets More Reach Using Video Testimonials
People definitely want to look at ratings, reviews and testimonial videos. Having those helps a brand a lot. We have to make a conscious effort to gather as many ratings and reviews as we can.
Advit Sahdev
Vice President Marketing, CoinDCX
What Is The Big Challenge For Crypto Industry?
The crypto industry faces many operational and financial integrity risks. Here are the most common challenges:
Attracting the right customer
Generating targeted traffic
Capturing quality leads
Retaining customers
The best way to overcome such hurdles is to meet the customer expectation of good user experience.
Social proof is one of the biggest factors based on which people do any sort of interaction or transaction today. Collecting video testimonials is a very important part of any marketing strategy.
Advit Sahdev
Vice President Marketing, CoinDCX
How Cryptocurrency Brands Can Find The Right Solution
Collecting testimonials is not really difficult. There are a lot of people in our community and other companies as well who are willing to share video testimonials.
Advit Sahdev
Vice President Marketing, CoinDCX
Key Outcomes That Will Blow Your Mind
At CoinDCX, authentic and customer-generated content brought faster results than scripted ones
CoinDCX used video testimonials to convince potential customers using genuine feedback
At Country Delight, the marketing team focused on attention-grabbing videos and increased engagement
There is definitely a use case of collecting testimonials over video calls. In the digital age, people may not like to travel or go to a shoot and tools like FanVideo are very helpful. This will add value to many brands.
Advit Sahdev
Vice President Marketing, CoinDCX
Why FanVideo Is Right For The Crypto Industry
A powerful story is essential to convey how a product or service can solve problems. It is even more important in the cryptocurrency industry as the competition is stiff and customers need something solid to trust the outcome will be positive.
Good video content does half the job. And for the other half, we are here. At FanVideo, you can collect or record real video testimonials to spread a stronger word-of-mouth and add social proof. Make consumers believe in the words of those who believe in your brand.
