Building a connection with your audience is essential to get more sales. There are two ways to do this: first, through textual form of communication, and the second, through interactive videos. Is one more powerful than another?
Imagine this scenario: You have two minutes to learn about a new beauty product that just launched. Would you read a guide or watch a how-to video?
Different people have different preferences... But, according to the latest stats, 59% of executives would rather watch a video than read text on the same topic. Not just that, a Forbes poll says the average user spends 88% more time on a website with video.
What is unique about video testimonials?
Testimonials of any kind establish a personal bond with viewers but it's true that a video helps give more perspective than a textual form of feedback. There are many reasons for this, the most important being, it enables the audience to see, hear and experience what a person has to say.
Texts, on the other hand, only offer written material which can be manipulated or copied. Moreover, a textual feedback can be generic whereas a video clip has a personalized touch.
Seeing a genuinely happy customer talking about their experience can be much more effective. Hearing their excited or joyful tone, seeing their sparkling eyes or solemn expressions and their body language can tell you more than you get from a simple text.
Why do brands still use text testimonials?
Getting a written testimonial is easy and does not take much time. All you need is to convince a loyal customer to write a few words of appreciation. Videos, however, do take up some time. One has to use a good equipment to shoot and take out time to prepare what he or she might say about the product or service.
Written testimonials may not be as enticing as video testimonials but they do have a certain charm. From an SEO perspective, they are great to boost a brand's reliability and credibility. Texts are easy to skim through and are easy to flaunt on social media pages or websites.
Even though videos are overtaking texts, they are not entirely useless and it's not time to say goodbye to them. The smartest marketers use both, texts and videos to generate entertaining and attention-grabbing content.
Video or text, what's the verdict?
Although having written testimonials are important too, video testimonials are clearly the winner. As more social media platforms are boosting the use of videos, testimonials must also have an edge and a personalized feeling to them.
Video testimonials are proving to be better and seem to be the right choice for the future.
So what are you waiting for? It's time to create your video testimonial. FanVideo has a quick-fix solution to your video creation woes with its brilliant app that helps you get on a video call with a customer and record their live answers. The app also has an in-built recorder and editor that helps you get a readymade video that can be instantly shared with a wider viewer base.