When I talk to marketing teams, one of the questions that keep coming over and over again is:
How should I think about new ideas?
While I do share my thought process around that with a
Trigger --> Motivation --> Action --> Feedback --> Repeat framework,
however, I am asked several times, to give me more actionable inputs on new ideas. Some sort of templates that one can use to create new videos.
So, I researched several places on the internet and gathered several actionable templates to help creative teams create new videos.
WARNING: I have just researched the internet and gathered them together to help people to use them. I hope you find these ideas helpful and useful.
1. Here’s the very best tip I ever received to [get some result or perform some task]: [insert tip].
Example: Here’s the very best tip I ever received to jump-start weight loss: vary your diet. Don’t eat the same thing every day. Not only is it boring, but your body also adapts and stops melting fat!
Example: If you’ve ever wanted to have a big product launch, but you couldn’t land enough joint venture partners, then you’ll want to read this. [Insert an article about how to find and recruit JV partners.]
Example: ARGH, crate training a stubborn puppy with a small bladder is so frustrating! Here’s a better way to do it: [link].
Example: Are you looking for a simple way to start getting more callbacks with your theater auditions? Check this out [insert article with tips for getting more callbacks…]
Example: Are you making the most common dieting mistakes? Are these mistakes actually causing your metabolism to slow down and cling to every last bit of fat? Find out how to avoid these mistakes by clicking here: [link]
Example: If you’re trying to get rid of those pesky aphids in your vegetable garden and not having much luck with it, then I have four words for you: organic pest control spray. [Insert article about how to create and use the spray for maximum effect.]
Example: There’s one thing that CEOs do differently than almost everyone else – and this is what makes them so successful. What is that one thing? They read… a lot. [Insert article with more detail.]
Example: Are you still trying to get rid of fleas on your dog using topical chemicals such as Frontline or Advantage? Now, flea-control just got easier. Here’s how… [insert article explaining what to do instead].
Example: How would you like to quickly and easily add $10,000 to your bottom line this year? Of course, you’d love it, which is why you’re going to want to check out this free video. Click here [link] – and do it now before your competitors get wind of it!
Example: What are the top five apps every web developer ought to be used to create great results for their clients? We got the complete list for you right here: [link].
Inspiration and Motivation
Across many popular niches, people tend to get discouraged when they’re not getting results. Your job is to inspire and motivate them, and Facebook is a great place to do that. Take a look at these templates…
Example: If you’ve ever tried to optimize your pages for the search engines, then you know just how exhausting it can be to keep up with all the search engine changes. And that’s why the story of how one man got high search rankings without even trying is going to surprise and inspire you. Check it out [link].
Example: Mary always felt like she couldn’t lose weight, no matter how hard she tried. She starved herself. She worked herself to exhaustion in the gym. And then finally she found out what was wrong: her doctor said a genetic defect created a slow metabolism. Yet despite this challenge, Mary discovered a simple way to lose weight… [go on to insert an article that explains the rest of the story].
Guess what? Now you can. Here’s how I [achieved some goal] and how you can too: [link].
Example: I know what it’s like to try to get a decent crop of corn, potatoes, and other veggies, and then have the pests wipe them out virtually overnight. Sometimes you feel mad enough to quit – no more gardening! And it’s frustrating when you had big plans for canning and no veggies. There’s nothing you want more than to enjoy fresh corn on the cob and potatoes.
Guess what? Now you can. Here’s how I turned my vegetable garden around in just three easy steps, and how you can too: [link].
Example: Get inspired! Here’s the story of how an elementary school teacher quit her job and started a million-dollar business. Plus you’ll discover the tips and tricks you need to start your own successful business too! Learn all about it now by clicking here: [link]
Example: Case study: How a very special bodybuilding diet helped this 45-year old man win his first-ever bodybuilding competition. Click here to see the stunning results: [link].
Example: When you feel like throwing in the towel when it comes to building your business, remember this: Rome wasn’t built in a day. You’re not just building a business, you’re securing your financial future. So it’s better to get it done right the first time.
Example: Today is your day. Today is the day you’re going to eat healthier and start feeling better. Today is the day you’re going to give your metabolism a nice jump start. Are you ready to start melting the fat? Who’s with me?
Example: Do you know the #1 secret to launch a successful business? It’s not about having the perfect business plan. It’s not about having deep pockets. It’s this: the motivation to keep going. Because when you’re motivated, the sky is the limit. Click here to get motivated: [link]
Example: You made a few costly home remodeling mistakes. So what? Don’t let yesterday take up too much of today. Instead, get up… dust
yourself off… and get back on track. Because the sooner you finish your remodeling project, the sooner you can start enjoying your beautiful new home!
Example: If you focus on all the fat you have left to lose, then that’s all you’re going to see when you look in the mirror, and you’re going to be really unhappy. Instead, focus on the way you feel. Focus on the amazing progress you’re making! Try it out and see if you don’t feel better and start appreciating your healthier lifestyle!
Promotions
Facebook is a great place to build rapport, and once that bond is built, you can capitalize on it by promoting products, freemiums, services, and other items. Take note: a series tends to work better than a single promotion, so use a series whenever possible.
Take a look at these promotional templates…
Example: If you’re tired of having the worst golf score among your regular foursome, then it’s time for you to do something a little different. It’s time to get learn the secrets of improving your drives so you can start getting better scores. And the one sure way to do that is by checking out this link: [link]
If you find some of the templates to be clickbaity, then please avoid them. However, depending on the business you are in, some of the writing frameworks or templates are surely helpful.
